Digital Dhammaduta (DiD)

INTRODUCTION

The Digital Dhammaduta Programme is specially designed to provide participants with a new perspective and paradigm for social media applications in Dhammaduta. Participants will learn about how they can harness the power of social media platforms for effective Dhamma outreach and brand positioning, to become Digital Dhamma Influencers.

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KEY OBJECTIVES

Understand the importance of Social Media Marketing in Dhammaduta. Learn how to use Social Media Platforms such as Facebook and Instagram effectively. Understand how to determine unique interests/passions/skills that will be anchored as a Buddhist organization brand identity. Understand how to build credibility for the community of followers that will trust them.

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LEARNING OUTCAME

Understand the importance of Social Media Marketing in Dhammaduta. Learn how to use Social Media Platforms such as Facebook and Instagram effectively. Understand how to determine unique interests/passions/skills that will be anchored as Buddhist organisation brand identity. Understand how to build credibility for the community of followersthat will trust them.

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